Not sure this service would be very popular, except to those who think they're too good to travel by bus but also don't want to fork out for a flight.
https://the-riotact.com/new-way-to-travel-between-canberra-and-sydney-aims-to-compete-with-the-airlines/287579 (https://the-riotact.com/new-way-to-travel-between-canberra-and-sydney-aims-to-compete-with-the-airlines/287579)
They must be expecting high demand for this service, as they have a pool of around 50 drivers already; however price wise, the service costs around the same as taking an UberX between Canberra and Sydney, which is an unpopular mode of transport for that journey.