ACTION Rebranding Launch 2

Irisbus Rider · May 19, 2008, 10:14:07 PM

Some more pics;

The media pack, and interested people.

Close up of the rack

And it up.

They removed the bumper stickers to put that on!

'Bernie', the new face of ACTION and Mr Hargreaves on board.

The rear looking forward.

Quality ACTION!

It was quite good, I met many interesting people, Tom Elliott, John Hargreaves, Ian Cooper, and of course 'Bernie' (who even signed me copy of the new network map with his face on it

), it was a fantastic morning

Busnerd · May 20, 2008, 01:09:12 AM

Nice photos John, what is with the action logo stuck on the back of 344?

And great AOA wrap, look at all the bits they missed around the rear number plate and rear wheelcover, otherwise it does look quite nice..I wonder if they will put the new logo's on buses at all or not bother?

Irisbus Rider · May 20, 2008, 12:03:17 PM

Thanks for the comments
With 344, I've got no idea, ha ha, they didn't even use 344, because it hadn't been taken through the wash, and the rear was filthy, lol.
The front wheelcover was the same too, ACTION didn't really put much care into this.....
I hope they will slowly roll out the new logos, starting with buses, then tickets, etc.

Irisbus Rider · May 20, 2008, 12:34:14 PM

Some more of the dodgy paintjob;

As mentioned the wheel cover is missing some paint.

You can still see the ACTION Logo! It was funny, on WIN News last night, they did a similar shot, and you could still easily see the ACTIONlogo sticking out, ha ha.

The old 947 is trying to escape!

Sir Pompously · May 20, 2008, 12:41:56 PM

Its not a Paintjob John, ITS A STICKER JOB!

Busnerd · May 20, 2008, 01:34:49 PM

Still looks good enough though..

Tickets will not get the new logo....think about it, we're getting a new ticket system..

Buzz Killington · May 20, 2008, 04:53:23 PM

great photos RR, you've come a long way!

Irisbus Rider · May 20, 2008, 04:54:38 PM

Ha, thanks, I didn't think they were that good, but yeah, thanks!

CanberraTransport · May 20, 2008, 06:26:45 PM

Thanks for all of the pics. Interesting that you noted Bernie was the new face of ACTION. It used to be my morning bus driver - a female - who appeared in a few recruitment ads. But she left ACTION, so Bernie is the new one lol.

Buzz Killington · May 20, 2008, 06:35:35 PM

there is a female face too, on one of the tv ads

CanberraTransport · May 20, 2008, 06:49:58 PM

Yeah, but not the one I was talking about - as you were probably aware.