A Murrays 58-seater bus has been turned into a massive mobile advertisement for Floriade 2011 which will ferry thousands of passengers from Sydney to Canberra until the end of Floriade.
The Murrays Floriade Express will start operations on Monday 1 August to promote Floriade which runs for a month starting 17 September.
This new marketing tool is part of Australian Capital Tourism’s campaign to increase the number of visitors coming to Canberra during Floriade. It will ferry passengers from Sydney’s Central Station and Sydney International Airport to Canberra 7 times a week.
The large and brightly coloured coach will be hard to miss for the thousands of motorists and pedestrians in Sydney as it will drive past daily. This is a new and interesting way to promote Floriade to the key market which is Sydney and the NSW regions.
Murrays is the perfect partner to help the ACT Government promote Floriade. It’s a Canberra- based success story that has grown from humble beginnings to become the ground transport provider of choice for many of the country’s largest corporations, sporting organisations, travel agents and governments.
Murrays Coaches Buses and Limousines have been major supporters of the ACT tourism industry for over four decades.
I congratulate Murrays’ managing director Ron Murray and everyone in the company for working with us to support the ACT’s $1.5 billion tourism industry and the 13,000 Canberrans who work in it.
In addition to the Floriade coach, a Murrays coach promoting the Canberra Centre will service the Canberra to South Coast route beginning later in August. During Floriade it will transport visitors between Commonwealth Park and Canberra Centre.
Floriade 2011 runs from Saturday 17 September to Sunday 16 October at Commonwealth Park.
Floriade NightFest returns for five nights, from Wednesday 28 September to Sunday 2 October.
For more information on Floriade visit www.floriadeaustralia.com.
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